The Square Coke Bottle

It seems coke is unraveling a new concept that's a little square according to their Pittsburgh answering service.This bottle is made of 100% Recycled sugar cane byproducts.The bottle you see here is more collapsable than the current one though, encouraging more recycling due to ease in transport. The bottle collapses 66% smaller than its original size. You’re much more likely to hold on to a bottle for later recycling if you can carry it in your pocket.The cap is 25% slimmer than the current 20oz bottle, and 27% more efficient because of its drastically reduced footprint.The design is by CCS student Andrew Kim




 Square Coke Bottle

Square Coke Bottle

Square Coke Bottle

Square Coke Bottle

Square Coke Bottle

Square Coke Bottle

Square Coke Bottle

Square Coke Bottle

52 New Comments:

Soda Pop not good for health! Gives Yankee Doodle his "Fatted Calf" profile! Extra calories not needed! Great paradigm shift in world underway! Burgeoning Asian populations of rice and veggies burners challenging Great Hulking American Neanderthals for jobs! Food! Market share! American "Fatted Calves" losing the battle! American dollar buys less today than ever! American schools 32nd in world! American unemployment hidden by "adjusted figures" to hide the truth! Make Coke bottles smaller, with less sugar, and much higher caffeine content and get America on the move again!

very cool
hope to see it soon

och en svensk första kommentar, troll troll

If this is real. WoW Coke setting the standard.

this is a masterpiece of design

so upset with myself. I had this idea when i was 10... damnit no drive.

its about time one of the biggest companys going green

Seems like such a simple concept. Great idea!

It feels like design for the sake of design. It is ergonomically incorrect, hideous and unneeded inventions. It gives the impression as you are drinking motor oil instead of coke.

What they don't tell you is that this isn't actually green at all- it makes the bottle impossible to recycle with other plastics and it isn't complete compostable- MAJOR FAIL COKE

Making it easier to recycle isn't exactly green, as recycling is quite an inefficient and toxic process.

It would have been truly green to have simply made a biodegradable bottle.

This is surely just greenwashing.

Thank god, I'd take something with corners any day over this round crap.

Don't take that seriously, coffee mug. I'm talking about the soda bottle- wait, where are you going!?!? Come back! You still have tea in you!

Did you not read the article? You're such a fuckin' tool.

I am most impressed with the squareness. It's all about volume. A semi can carry way more volume if it's square shaped than if it's a cylinder.

I say: Go for it.
But that doesn't mean i'm going to suddenly drink coke.

(we should really just go back to the days of fountain drinks)

Junk remains junk. So, less is better, but none is best. Same applies for what's in the bottle. Do not drink it, it is junk, even if you spend 100 million dollars in advertising and new packaging.
Let Coca Cola pay for the health insurance of Americans. That would be honest marketing. They are largely responsible for overweight, heart disease, diabetes and other health problems, so let them swallow a bit of their own medicine!

Exactly. Those soft drinks ought to be taxed with the tax revenue going into health insurance.

If cola is making YOU fat maybe YOU should stop drinking it.

Responsible? It's the consumer that's responsible for watching their own eating/drinking habits. Capitalism works in such a way that if there is no demand, then there is nothing to fund the supply. People can easily, especially in the good ol' USA, just drink water if they want. Unfortunately there is a market for this crap and Coke is able to fill the demand.
I do agree that this is greenwashing though. The material may be from recycled sugar cane products but since sugar cane is grown in the most inefficient way that involves huge subsidies for growers just to keep the profit in the states, this is just another excuse for the intensive agricultural business to keep getting astronomical, unnecessary funding. Besides,who is really going to crush a bottle and carry it in their pocket to recycle it? It's not CONVENIENT and that, ladies and gentlemen, is the name of the game.

Coke is still disgusting no matter what shape they put it in.

this is a grat idea. you can't stop people from drinking coke, short of just not making it, but you can at least make it more eco-friendly :)

So they can afford to use real sugar to make the bottle, but not the soda? And I doubt you can get the deposit on these, making them LESS likely to be recycled.

Genius idea. I really hope Coca Cola decides to pursue this.

Actually, I do carry around my plastic bottles until I find a place to recycle them. People that care take the extra effort. Funny that this has become a debate about the healthiness (or lack thereof) of the product.

Don't you mean 'unveiling' rather than 'unraveling?'

unravel |ˌənˈravəl|
verb ( -raveled , -raveling ; Brit. -ravelled, -ravelling) [ trans. ]
1 undo (twisted, knitted, or woven threads).
• [ intrans. ] (of twisted, knitted, or woven threads) become undone : part of the crew neck had unraveled.
• unwind (something wrapped around another object) : he unraveled the cellophane from a small cigar.

This could just be green-washing. What exactly does 27% efficient mean? and to whom? The reason why the concept is still amazing is that it is easier to stack, which reduces the amount of wasted space in packaging, allows more coke bottles to be stored in the same amount of space and thus reduces the cost and negative impacts of shipping coke products. That is for sure... by how much I'm not sure... is that where 27% comes from?

Whatever, it's a step in the right direction.

"Responsible? It's the consumer that's responsible for watching their own eating/drinking habits."

Yes

"The material may be from recycled sugar cane products but since sugar cane is grown in the most inefficient way that involves huge subsidies for growers just to keep the profit in the states, this is just another excuse for the intensive agricultural business to keep getting astronomical, unnecessary funding."

That is probably absolutely right! Terrible. The question: Is reusing the waste cane sugar that comes from this process is better for the environment than reprocessing recycled plastic? If it is then YAY and sugar cane companies, who are already losing in their market niche due to high-fructose corn syrup manufacturers, are able to generate further profit from their waste in partnership with their biggest soft-drink client in the world. I must congratulate the sugar cane industry.

"Besides, who is really going to crush a bottle and carry it in their pocket to recycle it? It's not CONVENIENT and that, ladies and gentlemen, is the name of the game."

This is very true. I hope celebrities will make it look hot in the media and thus everyone will follow.

I don't think this is completely green washing. The improved space efficiency of the bottle should save some energy. I don't know about the sugar case based material.

Gave up pop a few years ago. Now I drink two per year, so it's not going to make much of a difference in my life.

Ahhh the ol 'good companies are "GOOG companies" thing' Nike did it, coke is nver behind time soo...better than plastic...i hope!

Fuck you eco-hippy vegan fucks !

i wouldnt drink that crap if it was in an octagonal bottle.

1. It's a concept by a student, not something from Coke.
2. It won't work for carbonated drinks because of the pressure. (I'm guessing art student, not engineering)
3. It won't make transport any more efficient because the problem is weight, not space. Current containers stack just fine etc.
4. Coke is for the most part not shipped around the world in containers, it's produced locally and moved on trucks that are limited by weight, not size.
5. Glass containers are far more environmentally friendly.

You know what's *really* green: get people to drink tap water instead.

Pretty sure that this isn't an actual Coke concept. It was created by a freshman student at CCS. Great work for a freshman I would say.

why don't we go back to glass bottles? reuse them and sanitize them. . . instead of creating more bottles, why not use what we all ready have?

Yes I corrected the post Andrew Kim is the designer and CCS student,your correct!

You know, if I could bring my glass coke bottle to McDonalds and continually purchase refills of different sodas for a reduced price for saving McD's money by not making them purchase more paper cups and for promoting one of their major endorsers by simply using their reusable Coke glasses, I might actually go for this given that there is a McDonalds right by my house and I wouldn't see it as overly inconvenient. Just a thought.

It is impossible to have a square coke bottle due to the carbonated pressure. The square hinges would cause the bottle
to collapse on itself. This is why coke bottles are cylindrical.

I'm glad that photographer (of the millions of bottles) is getting $$ for his work...unless the ad agency just lifted his pic off google.

Whoever wrote this article did not bother to check its credibility. This bottle will not work physically... the pressure would distort it. Of course coke would have thought of a bottle like this if it where possible... but it is not.

Why not drink tap water instead, its cheaper, better for you, and better for the environment. The last thing we need is bottled anything when the only drink we need regularly comes out of a damn faucet in our homes. Plus after giving up soda after 6 months I feel so much better, and it takes like crap to me now anyway.

Or, a glass bottle with square hinges. Surely that could work? And definitely more environmentally friendly than making a new kind of plastic

Nope not shopped just a design concept.

I don't usually comment on these things but as an engineer this wouldn't work with any sort of carbonated beverage. Squares don't deal with pressure very well, if you actually wanted to produce this you would have to use substantially more plastic to make the walls take the stress without deforming. These bottles are a very pretty design, but that's it they aren't actually functional/green in a lot of ways. Not ergonomic, would use more plastic...some of the problems he "solves", like the shipping issue aren't really a problem. This guy has a promising future as a designer but he needs to research how the things he's re-designing actually work and why they are the way they are now if he wants to be successful.

I've stumbled this before. Pretty sure it's not an official Coke design, but a concept by some guy.

http://www.toxel.com/tech/2010/03/31/square-coca-cola-bottle-concept/