James Dyson, design icon, inventor, and advocate, is at the forefront of design innovation and technology.
He invented the bagless vacuum cleaner--employing cyclonic technology to spin out dirt at 100,000 G of centrifugal force--and has developed products that have achieved sales of over $10 billion worldwide. He has a long and distinguished career, fighting off copycats, fighting for intellectual property rights of designers, promoting design education, and contributing widely through various philanthropic pursuits.
One of his most important principles? The CEO of the company shouldn’t be able to easily break the products. Watch this hilarious/stunning/crazy video and ask yourself: Would the average CE manufacturer beat up his or her product like this on camera? Heck, would the average web service publish their stress-testing stats?
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