Ways Into Yahoo

Yahoo was started in 1994 by two college students named David
Filo and Jerry Yang. They started Yahoo as a way to keep track
of their personal interests on the Internet. Never did they
imagine that their online ventures would turn into one of the
most recognized brands on the Internet.

The Yahoo directory quickly gained popularity as the hot spot
for finding useful Web sites. In the fall of 1994, Yahoo had its
first million-hit day, translating to almost 100 thousand unique
visitors. Today, Yahoo is one of the top sites on the internet,
receiving over 345 million visitors every month.

Through the years, Yahoo has gone through a number of facelifts.
You can see a visual history using the WayBackMachine. Yahoo has
now expanded into one of the largest portals online, offering
everything from shopping, video, and podcasts to finance, news,
real estate and personals.

Along with this expansion have come many additional
opportunities for webmasters to distribute their content. Many
webmasters today are constantly worried about their rankings in
Yahoo. However, there are a number of other ways to get into
Yahoo besides the Yahoo Search Engine.

In this article, we will discuss 6 ways that you can market
your content within the Yahoo portal.

* Mobile Site Submission
* Podcast Submission
* Product Submission
* Yahoo Directory Submission
* Media RSS Feeds
* Yahoo Answers

Yahoo Mobile Site Submission

Yahoo, Google, and MSN now provide many options for the mobile
browser. With cell-phones far out numbering computers, this
user-base is one that is far too lucrative to pass up. It’s time
we developed our sites for the communication revolution that we
are living in and this means preparing our web sites to be
easily viewable on very small screens.

Mobile web sites come in three flavors: xHTML, WML, or cHTML. To
submit your mobile site for inclusion in Yahoo’s mobile search
index, simply enter the URL on their submission page. Only the
top-level page is needed, the Yahoo Crawler will explore the
rest of your site from there.

Podcast Submission

In 2005, the term “podcast” was declared Word of the Year by the
New Oxford American Dictionary. According to Information Week
podcast users are expected to reach 60 million by the year 2010.
With these kind of numbers, it just makes sense to start
implementing podcasting into your own marketing strategy.

Yahoo released their podcast directory in 2005 and it is now one
of the best places to submit your podcast and start picking up
some extra subscribers. Simply go to
http://podcasts.yahoo.com/publish to get started.

Product Submission

If you sell products, then they should definitely be in the
Yahoo shopping index . Yahoo’s
merchants range from Dell to Amazon.com. This network puts you
in front of millions of potential buyers.

You pay only when a shopper clicks on a listing that takes them
to your site. Your cost-per-click will vary depending on which
category you are in. You can review their pricing at:

Media RSS

The Internet is no longer a world of text. With broadband
becoming rapidly available at affordable prices, audio, video
and other visual content is becoming increasingly popular.

As the variety of content has increased online, Yahoo has been
continually adapting. They now allow you to search specifically
for audio and video within their search engine.

If you are looking to increase your web site’s traffic, creating
audio and video content for your web site could be the answer.
The competition among these new forms of media is still in its

To get your audio, video, and other visual content into Yahoo,
you can submit it via a media RSS feed. Yes, I know, it sounds very
technical, but it’s really not all that bad.

To start marketing with new media types, go to
http://search.yahoo.com/mrss/mrss .

Yahoo Directory

The benefits of being listed in the Yahoo directory have been
strongly debated among online marketers.

However, submitting your site to directories does provide you
with a number of benefits. One of the most important benefits is
that they grow the number of quality one-way links coming to your
site, which is one of the most important ranking factors in many
search engines.

Unlike Yahoo’s search engine, their directory is maintained by
human eiditors. When submitting to the Yahoo directory,
preparation is the key. Be sure to read their guidelines
before you get started.

So, what’s the catch? Yahoo! Directory Submit charges a
recurring annual fee of US$299 for each directory listing that
is submitted, so you will have to decide for yourself whether or
not the hefty price tag is worth it.

Yahoo Answers

Yahoo! Answers was launched on December 8, 2005. It is a
community where anybody can ask and answer questions on
a variety of topics. However, it is also an online community
and social networking service. Questions range from the
trivial, such as “When was kleenex invented?” to more
serious ones like “Where can I submit press releases on the
web?”. Last month, Yahoo Answers reached 10 million answers

Because this is such a large community, it is also one of the
perfect mediums for delivering your marketing message. As a
webmaster, you can establish yourself as an expert in almost any
field by providing good answers to questions asked about topics
related to your product or service.

Not only that, but you can also add more information about
yourself or your company in your profile section. However, it is
even more effective if you simply include a URL to your site in
a resource box below your answers.

The key to using Yahoo Answers as a successful marketing medium
is to deliver quality content. If you do this, then people will
certainly take notice.

Now that you know 6 additional ways into Yahoo, you should be
able to start using these techniques to gain an advantage over
your competitors. There are so many people who simply don’t put
in the extra effort required to get exceptional results.

However, for those who are constantly looking to improve, now is
the time to latch onto some of the most popular developments in
internet marketing. Podcasting, blogging, mobile search, and
video have yet to see their peaks.

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