Moola’s Interesting Business Model web2.5


Moola is a new website, in private beta, that puts two visitors up against each other in a simple Flash game. The interesting thing about the site is that people are playing for real money.

Moola gives each new user $0.01 to start. You play against another player at your level, and the winner takes all of the money from the other person. So each time you win, you double your money. Win 30 times in a row and win $10.7 million. A user can “cash out” at any time and have a check delivered to them with their current balance. If you lose, you start over at $0.01.

The service is advertising supported. You have to watch a short video ad (every time I played it was for and then answer a question correctly about the ad. Once you’ve done that, you can play the next round.

I tried playing a few games and it seemed legitimate. I can’t tell if I was playing against a computer or not, though. Moola always found a rival to play against me within seconds, and the games are very simple and could be easily played by a computer. Given how easy it would be for Moola to beat successful players by automated means, I would assume that the risk of fraud is significant. The CEO of Moola addressed this question on the Moola blog.

What’s more interesting is Moola’s business model: paying users to watch ads. At the very least, they succeeded in getting stuck in my head.

Moola also has a multi-tiered referall system. When you refer a user, you get a 4% bonus calculated based on any money they cash out for the following year. You get a 3% bonus from any friends they refer, and so on to the fourth level. Multi-level referrer programs are smart

It’s in private beta now. You can sign up for the beta
Join Moola Now


Update here is one check for 350.00 and one for 300.00


13 New Comments:

I still don't get the concept of a "simple flash game."

Hey Jack Flash Games are
An interactive game typically integrated into a website to bring visitors back to the site, otherwise known as "sticky content".features customizable, component-based Flash games for """Macromedia Flash"""

i made $10just by using the search bar.

Nice most people are doing that and I personally do it and make alot per day!!

Moola seems like an awesome concept, I just don't understand how they can afford to give away so much money!

Hey Natalie yes it is a good concept. Im about to cash out again from just what they call a booster bar.Its basically a place where you can search for things on the internet like google yahoo ect.

I love making money by just looking for stuff all day while im working then play the games at night to wind down.


To improve your chances of finding a match quickly, Moola gives you the option of playing against computerized players ("AutoPlayers") when no humans are available to play.

this Moola sounds new and interesting, reminds of of the new TV games like Deal or No Deal and The Moment of Truth, etc...

and thanks for visiting my page and the comment too!

Jazevox ClickingMouse

Awesome man I signed up. It will be nice maybe I can by me a domain name and server space that would be rad.

guitarjockey thanks

Remenber the best way to earn your 10.00 cash out is to install the booster bar and search it daily give me your screen name u resigered with and im going to send you some free moola to help you climb the tower.

my screen name is guitarjockey

yeah i included the search bar but do all i have to do is search?

Now can I search whatever I want or do I have to do certain searches

Ive only got to about $0.64 then lost it all kinda frustrating. Glad to see it can be done though. Feel free to hop onmy accont anytime. LOL