Does Buying Blog Traffic Help?

There are many blog and website services that sell traffic. In fact, they offer traffic that is dedicated to your niche. The question is, is it worth the money? Let’s dispel a few myths first.

1 - Buying traffic is a useful blog SEO tactic that can increase your Alexa Rank. This may be so, but only if the traffic coming in has the Alexa toolbar installed. I also question why you need your Alexa Rank low. Generally speaking it is your PR that matters, not your Alexa and your Alexa rank will not affect your PR.

2 - Buying traffic is a useful blog marketing tactic that increases your income. Generally speaking, most traffic programs are either paid per visit or free traffic in return programs. The surfer often ’surfs in the background’. In other words they go about their normal internet business with the traffic program running in the background. They hardly see the page they are visiting let alone the contents. Those that do look at the contents are generally waiting for the timer to count down before moving on to the next page. They certainly don’t stop to buy or click an ad that takes them away from their click program.

3 - Buying traffic can increase your backlinks. I refer to my previous observation. The surfer is only interested in getting to the next page - not linking to your page.

Buying traffic can often be money down the drain. With few exceptions it doesn’t lead to any increase in revenue, links or Page Rank improvement. I can only think of one situation where I would consider buying traffic. That is if I needed to boost my daily visitor numbers sufficiently that I could obtain a higher price for my ad space. That really needs a campaign over several months - not several weeks.

If you are considering buying traffic, think carefully about the outcomes you are trying to achieve. Often there are far more economical ways of increasing traffic and with it revenue. There are many blog and website services that can help develop backlinks and effective marketing programs. Your money may be better spent with them.

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